TUKATA X ISU Group Collaboration

TUKATA collaborated with ISU Group and Art Sonje Center to produce official merchandise for Rinus Van de Velde's solo exhibition. In the exhibition titled "I Want to Eat Mangoes in the Bathtub," which marks Rinus Van de Velde's first tour in Asia, visitors can experience his artistic world exploring virtual and real, and the infinite possibilities within parallel universes, spanning various genres including painting, installation, sculpture, and video. ISU Group, founded in 1969, is a company dedicated to enriching and enhancing human life in various aspects ranging from eco-friendly detergent raw materials production, advanced IT product manufacturing, to the construction of residential spaces, roads, and social infrastructure. TUKATA utilized the main metaphor of the exhibition, mangoes, to design and develop characters, keychains, and stickers. The collaboration merchandise can be found at SPACE ISU and Art Sonje Center.

Design & Production: TUKATA

Client: ISU Group